Year 13 - Nº 2 / May 2010

In 1984, during a second trip to Walzenhausen with his wife Eva, Sam had the pleasure to meet the legendary Ulrich, founder of Just. Dressed in his immaculate ironed shirt, coat and tie, Ulrich welcomed Sam at the factory that was closed for the weekend. It was on this warm summer Saturday morning that Sam first looked into Ulrich’s gentle blue eyes that harbored the powerful gaze of a quiet and peaceful 81 year old man. Ulrich was already aware of whom Sam was through his son, Ernst Jüstrich, but Sam was just getting to know the man that would serve as his inspiration for years.

Even though Ulrich had a thick German accent, he spoke Spanish quite well and insisted that they communicate only in Spanish not only to make sure Sam felt welcomed, but also because of the appreciation and fond memories he had of his beginnings in Argentina. In a perfect spoken Spanish and welcoming tone, Ulrich pleasantly smiled and asked Sam, “How are you doing?”

He invited Sam to take a walk through the picturesque and typical Swiss town that embodies a unique identity. Walking at his own pace, with his hands typically behind his back, in a calm tone he explained to Sam how important the moral integrity of the company was to him. He explained how he had been retired for a while, yet he found it enjoyable to go to the manufacturing plant every single day. He truly believed it was necessary to motivate employees by greeting them, talking to them about their families and letting them know that the company does care about them individually; after all, he had seen them grow from the very beginning.

After ending the tour of the manufacturing plant, Ulrich and Sam stepped out of the building onto a hill overlooking Lake Constance. The warm reflection of the sun was comforting and pleasant; it was then that Ulrich enlightened Sam about his memories of economic struggle during the 1930. He explained to Sam that upon his return to Switzerland the struggle to succeed and make something special for others was so great that it could not be forgotten now. Ulrich described those times as dreams that no one would have ever thought could result in such wonderful products that brings joy to so many and that only continues to spread globally.

Ulrich told Sam how important it is to spread insight of natureas a divine gift, of the benefits of his products and what a deep satisfaction it is to provide others with natural wellbeing solutions. In a few simple words, Ulrich told Sam his very powerful notion, that “life is only worth living as long you work towards the well-being of others.”

It was this moment that the true beauty of an intense blue sky, vast mountains, green reflection of the lake, and unfolding wild flowers captured Sam’s heart. Like a missing piece to a puzzle, the simple words of a wise man, that had seen much more than Sam could imagine at the moment, filled Sam’s heart and made a dreamer out of him. Sam now not only saw the company’s potential, but he believed in it. Sam said, “There is something here. I’ve found something new, different. I didn’t know it existed, but it’s what I was looking for.” This gave way to the start of the SwissJust Americas we all know, love and work hard to share with those that surround us.

One of the many wonders of traveling andvisiting different SwissJust companies is getting to know one another and being able to share quick and practical tips on how you demonstrate the Just products at your Wellness Gatherings. This allows me to share different information I have learned with the rest of you. In a previous Between Us issue we talked about how to perform simple and high-impact demonstrations. This time I want to share with you a few more tips that will help you perform better and allow you to have entertaining product demonstrations in just 20 minutes. Let’s put them into practice!

The Display Case

You only have one chance to make your first impression. Setting up a simple, elegant and attractive display that represents Just is your key factor in a WG. Below I will share a couple of pictures that “speak for themselves”…

Bring with you only the products related with the theme you booked.
Always keep the display clean and neat.
Add an object to reinforce the theme. There are many items suggested in the booklet, but feel free to replace them with any product of your choice.
Add a touch of Nature: a leaf, a small branch, a flower, a slice of lemon floating in water. Keep it simple and fresh!
Take with you only the brochures related to the theme. You don’t want to overwhelm the guests.
The JustJust tablecloth should be clean and ironed.
Product boxes should be in good shape and tubes should be clean and neatly rolled.

Exfoliation

Exfoliation- many times forgotten and postponed- is the first step in any treatment, since it clears the skin’s surface of dead cells and eases the absorption of the products you apply on the skin. How can its importance be illustrated in a practical way? Super easy! Here’s an idea:

Take 1 cup of fresh grapes (preferably green), a handful of raisins and another of cornflakes to the WG. Place them in layers in a transparent jar or glass, as shown in the picture. Then explain this metaphor to your guests:

“What you see here is a representation of the skin’s layers. The fresh grapes represent the bottom layer:

moist, juicy and full of water. As cells migrate towards the surface of the skin, they start to dry, dehydrate and shrink, looking like these raisins. Finally, when they reach the surface cells are already dead, completely dry just like these flakes making your skin look dull and dry. As time goes by, this process that usually takes up to 28 days becomes slower and the dead cells accumulate on the surface, blocking the absorption of products. To maintain a fresh, lush, young and radiant skin, it is necessary to mechanically remove dead cells, preparing the skin for the proper absorption of any product to be applied later”.

Isn’t the need for exfoliation really easy to explain? Now go on to demonstrate exfoliation with any Just exfoliation product on only ONE of the guests’ elbows.

Antioxidants

Most likely all your guests have heard about antioxidants. However, not all of them may understand their effects or what happens to the skin when it lacks antioxidants. Since many of our products have antioxidants, it is important that you be able to explain their benefits in a simple and clear way. There is nothing better than a practical exercise with something used in everyday life experiences:

“Does anyone know what the purpose of an antioxidant is? Let’s do a very simple test which can visually explain its effect. Which fruit oxidizes the most? (They will probably say apple or banana). Exactly, take an apple for example. How would you prevent this? With lemon juice! Do you know why? Because lemon juice is an antioxidant.”i>
Now cut an apple in two and set the halves on a plate. Squeeze lemon juice over one of the halves. Wait 10-15 minutes, and then compare:

“Can you see it? The apple that has no lemon juices oxidizes much faster than the other one. Your skin goes through the same process. Thanks to the antioxidants present in our Vital Just line we can delay premature ageing and protect skin from oxidization.”